Location-based market intelligence
Take a data-driven approach to validate your assumptions about location. Combine proprietary data on locations and property costs with data about prospective customers, clients, or patients. Make accurate predictions using current-year data and five-year projections.
Analyze marketplaces to see where to expand or reduce. Tools include consumer profiling, market potential, sales forecasting, drive-time and rings. You can perform demographic analysis, select facility sites, create trade areas around a location, and identify a market for your products or services.
Create compelling infographics with your information and data from Esri such as demographics, market profiles, housing and education, and at-risk populations. Customize infographics for your branding. Share your infographics on-screen or export as a PDF, HTML, or image file for easy distribution.
Balance your network to help each location and territory manager succeed. Use automated workflows for territory design, location allocation, and market penetration analyses. Locate underperforming sites. Predict KPIs for proposed locations. Integrate multiple data layers to analyze site suitability.
Understand their preferences and needs so you know who to target and how to attract them. Divide customers into targeted groups. Find demographics including age, income, gender, family size, and health history. Learn what people prefer using lifestyle and behavioral data.
