The business environment is changing. Demand signals are shifting as clients and customers change their engagement patterns and preferences. As consumers prioritize safety in their business transactions, previous buying patterns no longer apply. Today’s volatile market conditions require precise insights to maximize every business opportunity. Organizations can leverage location technology to determine how markets have changed—analyzing human movement data, transaction-level data, and customer data.

The impact of COVID-19 varies greatly by location. Key metrics about the severity of the infection can help leadership quickly understand the local impact of the pandemic on their enterprise. By adding demographic data and facility and employee locations, businesses can see how the virus has affected local communities. This data is critical to stabilizing operations and informing recovery plans.