How ANZ used mapping in its merger with National Bank
During its merger with National Bank, New Zealand's ANZ used ArcGIS software to help retain and attract customers. From building a single brand to achieving rationalization while expanding service coverage, mapping data and analytics ensured that the bank could answer the questions customers had—and many they hadn't thought of.
Make every piece of information count
Successful financial institutions understand local consumers' needs. Geographic variation in consumer and business behaviors and demands affect bank performance. Advanced maps and spatial analytics reveal deeper insight into relationships and patterns, answer complex questions, and inform decisions.